Targeted Marketing Techniques: Reaching the Right Buyers in West Lake Hills

On the outskirts of downtown Austin, Texas, is the desirable community of West Lake Hills. The small suburb boasts some of the most impressive luxury real estate in the Central Texas region, with homes showcasing impeccable craftsmanship and design, meticulously manicured lawns, and exquisite architectural features.

West Lake Hills attracts many people who want to enjoy the quiet residential streets that provide a welcome respite from the hustle and bustle of Austin. However, not all potential buyers can close a deal on high-end real estate.

Hiring a real estate agent such as Oscar Draguicevich, who is familiar with the Austin real estate market, is essential when trying to reach the right buyers for your West Lake Hills property. He can implement targeted marketing techniques like those outlined below to ensure you only deal with qualified applicants, saving you valuable time, energy, and money.

Implementing effective marketing strategies can increase the likelihood of selling your West Lake Hills home quickly and efficiently without getting tangled up in delays, declined financing, or other issues that can negatively impact a deal.

Experienced real estate agents have an arsenal of tools at their disposal to ensure they deal with qualified buyers with an interest in purchasing a luxury property in West Lake Hills. They may use the following targeted marketing techniques to make sure they are reaching the right buyers when selling a property on your behalf:

Qualified real estate agents have the expertise and knowledge to properly and legally vet all potential buyers before presenting your home for consideration. They typically have a list of clientele they prefer to deal with, who they know are actively searching for a home.

When a luxury property becomes available for sale, a real estate agent will check the preferences of their qualified clients to see if they may be interested in the home's features, location, amenities, price point, etc. They will create a target audience of prospective buyers contacting them on your behalf to determine interest.

This streamlined approach eliminates unworthy candidates and avoids wasting time with someone who has no interest, qualified or not, in the features of your property.

Before beginning to work with a potential buyer, a realtor will do their due diligence to ensure the person or entity has the financial ability to purchase a property in the luxury sector. Ensuring all prospective buyers are properly pre-approved by a verified financial institution will save a lot of heartache in the long run.

No one wants to go through the process of selling a luxury home only to find out at the last minute that the deal fell through because of financing. A qualified applicant with a pre-approval letter will prove they are serious about looking for a property and have the means to close the deal.

Owners of luxury homes are often hesitant to hold a traditional open house, and with good reason. It can be stressful to open your home to strangers, not knowing if they can truly afford the property and instead are there just to look at the house.

Real estate agents can elect to hold a broker open house, which is closed to the public and only accessible to licensed brokers representing qualified buyers who are actively searching for a luxury home.

Once a potential buyer has undergone vetting and their financial information verified, a trusted real estate agent will work hard to find the right buyer, doing what it takes to get your house seen by the right people.

The luxury real estate market is unique compared to other segments. One of the most noticeable differences between mid-range and luxury real estate transactions is the willingness of a real estate agent to negotiate certain concessions or incentives with potential buyers to sweeten the deal.

For example, a real estate agent may offer to include a country club membership, media equipment, or high-end furnishings with the sale of the home to create personalized value for prospective buyers. This can go a long way in securing a lucrative deal for the seller.

Most luxury home buyers want to envision themselves in the home, imagining how they will spend their time and how the amenities can support their daily routine, social life, entertainment, and business activities.

Using cutting-edge digital marketing can help your real estate agent sell the benefits of your West Lake Hills property, highlighting the standout features of your home. Quality images and cinematic videography can tell a story of the property that they can share with other luxury real estate professionals, expanding the pool of potential buyers. They can also use it on social media platforms to attract a wider audience.

Finding a real estate agent that understands the local Austin market is imperative when selling a luxury home in West Lake Hills.

Oscar Draguicevich was born and raised in Austin and is familiar with the surrounding region, having traveled around the state as a child for sporting events. While in college at Washington State University, his discipline, tenacity, and hard work paid off, affording him two degrees in marketing and management and a successful career in the NFL.

Now a full-time realtor, Oscar uses those skills to work hard for his clients, whom he only takes on by referral, to ensure he can develop long-lasting relationships and exceed their expectations in everything he does. Whether buying or selling a property, Oscar has the knowledge to get the job done right!

There are more luxury properties available for sale in the Austin real estate market than qualified buyers, so standing out among the competition is essential. Having a qualified realtor, such as Oscar Draguicevich, can make all the difference in having a stress-free, uncomplicated selling process.

Oscar is passionate about helping his clients and will do everything he can to ensure he finds the right buyer for your West Lake Hills home. Call today to start the process and see how he can help sell your property so you can move on to the next chapter of your life, and if you need help finding a new home, Oscar is more than willing to help!